In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

It's All About the Collaboration: How CEO-CMO Partnership Can Transform Your Advertising ApproachDoes Your CMO Know Your Pie in the Sky Dreams? If Not, You're Setting Them (as well as Your Business) Up for FailureWhy Understanding the Environment Is Every Little Thing: Guidance for Hiring the Right CMOWhy You Required an Ecosystem Domain Name Speci… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts about modern B2B marketing. We go over just how the buying trip is currently completely fragmented and the way that community building can help marketing experts take back control of the exploratio… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other realities about modern-day B2B advertising and marketing. We review just how the buying trip is now totally fragmented and also the manner in which area building can assist marketers retake control of the discovery and… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as other truths regarding contemporary B2B advertising and marketing. We review just how the acquiring trip is now completely fragmented and the manner in which area structure can assist marketing experts take back contro… Read More